As the digital landscape evolves with the phase-out of third-party cookies, explore how brand lift studies offer a new, impactful way to gauge advertising effectiveness.
Discover risks of programmatic advertising with generative AI and how PBS offers a brand-safe alternative for national advertisers with a stronger ROI.
Explore the impact of unskippable ads and ad placement on viewer engagement and brand perception in the streaming landscape.
Learn why DEI matters in building brand loyalty and business success, and how your brand can achieve its goals with PBS.
Discover how PBS drives audience retention, cultivates brand loyalty across generations, and improves CLV for brands through trusted content on PBS KIDS.
Media buyers, look to this guide to learn how to evaluate which public television lifestyle programs are best for your brand’s marketing goals.
Don’t let your brand get lost in the holiday advertising frenzy. Learn how PBS KIDS avoids the advertising clutter of commercial networks, while reaching a receptive audience of parents.
Discover the benefits of niche marketing to reach your target audience effectively – without the drawbacks of programmatic advertising – on PBS.
Boost company culture with a PBS sponsorship. Learn how PBS engages employees, expands knowledge, builds community, and elevates your brand.
Learn how you can safeguard your brand reputation from the negative impacts of political ads while reaching your target audience effectively on PBS.
View or download our media kit for details on our PBS and PBS KIDS content, plus all the reasons why PBS is the smart choice for sponsors.